【G4】Growth through Scaling

Growth

Scenario Planning

Growth through Scaling

Scenario Planning

Why Growth

Growth Strategies

Growth Alternatives

Strategy and Growth

Growth Risk

Why

When

How

Step3

Step4

Step2

Step5

Step1

Identify a “high growth potential” market segment

Formulate a plan that is robust to different scenarios

Competitors Analysis

Environmental Analysis

Analysis of industry structure and competitive dynamics

Competitive Lifecycle Analysis

Analysis of Competitive Position

Capabilities Analysis

Stackeholder Analysis

Internationalization Analysis

Diversification(portfolio planning analysis)

Scenario Planning #

Value

Opportunity

Capability

Growth though scaling

Growth via market entry

Growth through acquisition

Organic growth through innovation

Growth is going to enable you to create more value.

Early

Later

Generate strategic options

Test robustness against a range of alternative futures.

  1. Alternative to making a "Single-Point forecast"of the future.
  1. Step outsides
  1. Robust to different future scenarios.
  1. Avoid group think.

Identify key strategic issue.

Large potential impact

Appropriate time

Seek input

Contextual, competitive, organizational

Doing more of what you're already doing

PESTEL

vivid description

plausible & creative

visualize scenario (4 different scenarios)

reflect your current strategy &strategic decision

resource allocation

understanding the risk

What's strategic growth?

Intentional

Proactive

Consistent with company's purpose

Identify the key trends and uncertainties.

Distinguish trends from uncertainties

Prioritize uncertainties: Which are most important or uncertain

Construct scenarios

Select two of the most important uncertainties, plot on axes

Two different outcomes arising from each of the two uncertainties

How value is going to be created?

There are many reasons for convincing a firm to growth.

valuable competitive position?

The intersection of values, capabilities , opportunities

successful and slow

new ventures

Niche market firms

overstretching

too fast or too slow

top line but no bottom line

in the wrong direction