【G4】Growth through Scaling
Growth
Scenario Planning
Growth through Scaling
Scenario Planning
Why Growth
Growth Strategies
Growth Alternatives
Strategy and Growth
Growth Risk
Why
When
How
Step3
Step4
Step2
Step5
Step1
Identify a “high growth potential” market segment
Formulate a plan that is robust to different scenarios
Competitors Analysis
Environmental Analysis
Analysis of industry structure and competitive dynamics
Competitive Lifecycle Analysis
Analysis of Competitive Position
Capabilities Analysis
Stackeholder Analysis
Internationalization Analysis
Diversification(portfolio planning analysis)
Scenario Planning #
Value
Opportunity
Capability
Growth though scaling
Growth via market entry
Growth through acquisition
Organic growth through innovation
Growth is going to enable you to create more value.
Early
Later
Generate strategic options
Test robustness against a range of alternative futures.
- Alternative to making a "Single-Point forecast"of the future.
- Step outsides
- Robust to different future scenarios.
- Avoid group think.
Identify key strategic issue.
Large potential impact
Appropriate time
Seek input
Contextual, competitive, organizational
Doing more of what you're already doing
PESTEL
vivid description
plausible & creative
visualize scenario (4 different scenarios)
reflect your current strategy &strategic decision
resource allocation
understanding the risk
What's strategic growth?
Intentional
Proactive
Consistent with company's purpose
Identify the key trends and uncertainties.
Distinguish trends from uncertainties
Prioritize uncertainties: Which are most important or uncertain
Construct scenarios
Select two of the most important uncertainties, plot on axes
Two different outcomes arising from each of the two uncertainties
How value is going to be created?
There are many reasons for convincing a firm to growth.
valuable competitive position?
The intersection of values, capabilities , opportunities
successful and slow
new ventures
Niche market firms
overstretching
too fast or too slow
top line but no bottom line
in the wrong direction