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【G4】International Strategy (Patterns of Internationalization (High…
【G4】International Strategy
Corporate Level Strategy
Where to Compete
Cost
Recardian Rent
Capability
.
Imitation Barrier
Value
Schumpeterian Rent
.
Value
Innovation
Price
Monopoly Rent
.
Entry Barrier
Opportunity
Business Level Strategy
How to Compete
Geographical Expansion
Internationalization
#
refers to the potential for a firm to enter foreign markets, and for foreign competitors to enter a firm's domestic market.
Local Responsiveness
Demand
The extent to which products, services and business functions require adaptation to local conditions
Global Integration
Supply
The extent to which production of goods and provision of services for the entire globe are more efficiently or effectively performed in only one or a few places
Strategy Choice
Multi-domestic Strategy
Transnational Strategy
Global Strategy
Home Replication
Horizontal Diversification
Vertical Integration
Patterns of Internationalization
International Trade
High
Global
Industries
International
Industries
Low
.
High
Multi-Domestic
Industries
Foreign Direct Investment
Sheltered
Industries
Entering
Foreign
Market
#
Non-Equity Modes
Exporting
Indirect Exports
Direct Exports
Pros and Cons
Advantage
Rapidly enter new markets
Distribution channels
Excess domestic capacity or EOS
No operations in other country
Disadvantage
High transportation costs
High import tariffs
Less control of marketing distribution
Producti customization harder
Contractual
Agreement
Turnkey Project
R&D Contracts
Licensing&Franchising
Co-Marketing
Pros and Cons
Advantage
Local partner provides knowledge
low transit costs/tariffs
Gain local cost or production advantages
Disadvantage
reduced profit potential
specifit assets hard to transfer
product quality
divergent goals
capability and compete
Equity (FDI) Modes
Joint Ventures (JVS)
50/50 JVS
Majority JVS
Minority JVS
Pros and Cons
Advantage
Political dependency.
Access to local partner's knowledge.
Share development costs and risks.
Disadvantage
Inability to engage in global strategic coordination.
Inability to realize and experience-curve economies.
Lack of control of tech.
Wholly Owned
Subsidiaries (WOS)
Acquisitions
Green-Fields
Pros and Cons
Advantage
Greatest control over tech, marketing, and distribution.
Operations can be expanded incrementally as the firm learns.
Appropriation of value by others least likely.
Disadvantage
Need to acquire additional expertise relevant to host country(how to establish as well as conduct operations)
Local responsiveness limited during ramp-up phase.
Pros and Cons
Advantage
Enables firm to make rapid entry
Appropriation risks still limited
Perception (and liability) of “foreignness” overcome more easily.
May be able to use acquired firm’s political influence.
Disadvantage
1Costly to acquire firms (synergy trap)
Usually requires complex and costly negotiations.
Difficult to merge disparate cultures.
103214070 袁 丹
103212019 張 杰
104212053 林仲佑104212025 吳宛庭
104212050 邱奕明
106212504 游文隆