【G4】Determining Competitive Position ( Cost Leadership Strategy ( Engage…
【G4】Determining Competitive Position
Create Brand Through Advertising(Nike)
Develop Innovative Capability(Intel, Apple)
Invest in Human Resources, R&D(Goldman Sachs)
Focused Low-Cost Strategy
Deter Rivalry by Dividing Market(Budget Airline)
Capture Narrow Economies of Scale(Generic Drugs)
Gain Knowledge and Expertise(Juniper Networks)
Build Brand Loyalty(Porsche)
Adopt Total Quality Management or Lean Production Techniques(Toyota, Southwest Airline)
Invest Heavily in R&D/ Innovation
3.Beware of getting stuck in the middle
Cost Leadership Strategy
Engage in Cost-cutting(Wal-Mart).
Build Markets Share to Gain EOS
Use Low-Cost Inputs, Offshoring(Wal-Mart, Dell)
Minimize Overhead such as R&D, Advertising(Dell)
State-of-the-art Operations/Continuous Improvement
Second Corollary to the Fundamental Principle
If some competitive positions are more favorable than others, we would expect firms to adopt those strategies.
Does the structure shelter certain positions?
Five Force Analysis
How may our capabilities help establish and defend a position?
Four key questions about understanding, diagnosing the competitive position
How contested is a position?
Blue Ocean Strategy or Red Ocean Strategy
Can we defend this position once established?
difficult to imitate
1.Are there some favorable strategic opportunities ?
These tools such as five forces analysis, capabilities analysis can help answer the question
Can we establish the competitive position we've identified as a good one?
A real key question, and Simply identifying an advantageous position isn't enough
Understand how these different tools and frameworks can operate together and combine tools do competitor analysis then it will really reveal something important to these questions
103214070 袁 丹
103212019 張 杰
Offering differentiated products at low cost