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【G4】Growth through Scaling (Growth (Growth Strategies (Growth though…
【G4】Growth through Scaling
Growth
Why Growth
Growth is going to enable you to create more value.
How value is going to be created?
There are many reasons for convincing a firm to growth.
Growth Strategies
Growth though scaling
Growth via market entry
Growth through acquisition
Organic growth through innovation
Growth Alternatives
successful and slow
new ventures
Niche market firms
Strategy and Growth
valuable competitive position?
The intersection of values, capabilities , opportunities
Growth Risk
overstretching
too fast or too slow
top line but no bottom line
in the wrong direction
What's strategic growth?
Intentional
Proactive
Consistent with company's purpose
Scenario Planning
How
Step3
Construct scenarios
Select two of the most important uncertainties, plot on axes
Two different outcomes arising from each of the two uncertainties
Step4
vivid description
plausible & creative
visualize scenario (4 different scenarios)
Step2
Identify the key trends and uncertainties.
Distinguish trends from uncertainties
Prioritize uncertainties: Which are most important or uncertain
Step5
reflect your current strategy &strategic decision
resource allocation
understanding the risk
Step1
Identify
key
strategic issue.
Large potential impact
Appropriate time
Seek input
Contextual, competitive, organizational
Growth through Scaling
Identify a “high growth potential” market segment
Competitors Analysis
Foundations of Business Strategy
Environmental Analysis
PESTEL
Analysis of industry structure and competitive dynamics
Five Force Analysis
Competitive Lifecycle Analysis
Dynamic Strategy
Analysis of Competitive Position
Determining Competitive Position
Formulate a plan that is robust to different scenarios
Capabilities Analysis
Analyzing Firm Capabilities
Stackeholder Analysis
Stakeholder Strategy
Internationalization Analysis
International Strategy
Diversification(portfolio planning analysis)
Diversification Strategy
Scenario Planning
#
Doing more of what you're already doing
Scenario Planning
Why
Alternative to making a "Single-Point forecast"of the future.
Step outsides
Robust to different future scenarios.
Avoid group think.
When
Early
Generate strategic options
Later
Test robustness against a range of alternative futures.
Value
Opportunity
Capability