Please enable JavaScript.
Coggle requires JavaScript to display documents.
BNA_G1_Business Model - VPC framework & Business Model, G1 (113251002…
BNA_G1_Business Model - VPC framework & Business Model
User-Centric
User Persona
WHY
Understand Audience & Pain Points
Align Team Understanding
Empathize with Real Users
Make User-Centric Decisions
HOW
2. Group your users
Demographics
Behaviors
Goals
Needs
Pain Points
3. Create a rough draft
Proto Personas
1. Conduct user research
Survey
Market Research Trends
Interview
4. Add detail
Goals
Challenges
Occupation
Preferences
5. Validate
Team Members
Audience
Stakeholders
6. Refine persona
Feedback
7. Use persona in your design
Design Decisions
WHAT
Based on Research
Usage & Behavior
Fictional Representation
User Journey Map
What
Visual representation of user interactions with product.
Prioritize product features
Uncover product blind spots
Better understand users habits and needs
User Journry
User's feeliing "during each steps".
vs.
User Flow
Focus on User's interaction with product at one ''specific stage''
6 Tips to Create
1.
User Personas
fictional target users
Forecast users interactions
2.
Identify
Key touchpoints
Various moments when user with products
Understand users' specific actions, feeling and goals
May represent user flow
3.
Notice
users emotions
Help to identify pain points and opportunity.
If addressing emotional needs
User Loyalty &Advocacy :arrow_up:
4.
Storytelling
Put yourself in users shoes
Know why and when users might be unhappy
5.
Competitor analysis
Insights into industry and user expectations
Find gaps and opportunity
6.
Validation
User Surveys based on real data
Accurately reflects the interaction & experiences.
VPC Framework
value
RP:Reservation Price
WTP:Willingness-To-Pay
PV:Perceived
Consumer Surplus
cost
AC(Average Cost)
Sunk Cost
AVC( Average Variable Cost【material+Labor】)+AFC(Average Fixed Cost*【Expense】)
marginal cost
opportunity cost
price
Mutually agreed upon by both the buyer and seller
Market Structure
Perfect Competition
Monopolistic Competition
Oligopoly
Monopoly
Producer Surplus
Business Model
Key Activities
Primary Activities
Raw Materials and Inbound Logistics
Assembly and Production
Marketing and Sales
Customer Service
Support Activities
R&D
Information Systems
Operations and Governance
Key Partnerships
Technology and Operational Partners
Administrative and Financial Partners
Supply Chain Partners
Cost Structure
Direct Operational Costs
Indirect Support Costs
Value Propositions
Something special/unique that your company offers to the customers
Products
Services
Channels
How do you deliver your value to the customer?
E-commerce
Advertising
Offliine store
Customer Segments
Who is your target customer?
Demography
Geography
Psychographic
Behavioral
Customer Relationships
Things that build relationships between our customers and our company.
Membership Program
Reward User
Revenue Steams
The money that the company earns from its activities.
Product Sales
Subscription
Key Resources
Human and Financial Assets
Physical and Intellectual Assets
VPC Core & Value Allocation
G1
113251002 IPCM3 Ann
30%
113212016 IBS3 Tina
20%
115112404 IBS3 Devina
30%
114251017 IPCM Tony
80%
114251016 IPCM Chloe
40%
112251042 IPCM4 Kuan Yu Lin
50%
Core Value Proposition & BMC Hub :
Customer & Market Positioing
Segmentation, Targeting, Positioning
User Personnas
User Experience & JOurneys
Value Proposition
meeting Unment Pain Pointstext
Creating Complementary Value
Bundles of Products & Service
Nine Building Blocks
Infrastructure: Resource & Activities
Channels & Customer Relationships
Cost Structure & REvenue Streams
Market Structure & Pricing Power
Perfect Competition
Price Takers
No Economic Profit
Monopoly
Restricting Output for High P
Single Supplier Advantage
Oligopoly & Monopolistic Competiton
Pricing Power by Market Structure
Differentiation Stategy