According to the UNWTO, business tourism involves travel for professional or business purposes outside the usual workplace, while the Global Business Travel Association (GBTA) expands this definition to include the use of technologies that support business operations and economic growth.
ICCA, MPI, and Reed Travel Exhibitions, has developed a framework to standardize and measure the economic impact of Meeting Tourism globally. This framework, which includes methodological recommendations and a pilot program, aims to quantify and qualify meetings as part of 'Conference and Convention Tourism,' 'Event Tourism,' 'Business Tourism,' or the 'Meetings Industry.' However, it does not cover business travel activities like client meetings, sales trips, and corporate travel, making it incomplete for a full analysis of business tourism