The COVID-19 pandemic has significantly impacted business tourism, leading to a shift towards digital technologies and new meeting models (Carvalho, 2023). This has necessitated a reconfiguration of the tourism industry, with businesses adapting to survive in the new conditions (Butnaru et al., 2021). Despite the challenges, the tourism sector has shown resilience by developing innovative products and marketing tools (Smyrnov & Liubitseva, 2020). The pandemic has accelerated cooperation and digitalization, emphasizing the need for sustainable recovery focused on economic prosperity, environmental integrity, and social equity (Butnaru et al., 2021). As restrictions ease, business travel is expected to evolve, with a focus on expanding tourist offerings, creating unique experiences, and ensuring epidemic safety (Akhyadov et al., 2021). Policy makers and tourism organizations must consider new determinants and attributes in their value propositions to aid in the formulation of economic and marketing policies in the post-pandemic period (Carvalho, 2023).