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2021 content goals - Coggle Diagram

- - - - How personalization helps ecommerce start ups
      - Personalization optimized for a specific vertical (eg. sustainable fashion, resale, athleisure, streetwear, footwear, cosmetics, accessories, jewelry, etc.)
      - Best personalization platform for sustainable fashion
      - Best personalization solution for resale
      - choosing a personalization app for athleisure
      - Best personalization plugin for streetwear
    - - Growing your ecommerce business: new technologies, new channels
      - How personalization improves CX leads to better brand awareness
      - How recommendation engines increase AOV and revenue
      - Fashion optimized technology features
      - retargeting customers with personalized emails
      - How preference analysis insights enhance product selection/design
    - - Choosing a recommendation engine
      - Image and linguistic analysis provides more accurate recommendations
      - Dashbard (preference analysis) provides consumer/product insights for improved CX, product development and retargeting
  - - - Awareness
        
        Empower the next generation of IT guides (recommendation engines are a shared marketing tool)
        
        Improved CX best way to build brand awareness
        
        Era of decentralized technology purchasing decisions
        
        Fashion ecommerce must focus on brand building
        
        Dashboard (preference analysis) provides consumer/product insights across multiple workflows: improved CX, product development and retargeting
      - Consideration
        
        Address the committee's paradox of needs (decentralized decision making means conflicting needs)
        
        Spark the water cooler conversation (social proof gets people talking)
        
        Innovation or stability? Affordability or support?
        
        Workflows require availability of product/features that match varied customer needs
        
        Includes post sales support (new dashboard enablement, integration)
        
        Hesitant to consider new players, challenger brands must demonstrate greater relevance and superior value
        (image/linguistic attribute analysis)
        
        Value and reliability are key purchasing drivers
        
        Professional peer reviews matter
        
        Case studies, consultants, vendor opinions more effective than ever
        
        Leverage loyal customers and brand advocates
      - Decision
        
        Seize the post sale frontier (post sale support is the final factor for a decision)
        
        Must display advanced knowledge of customer needs (onboarding phase must be well-thought out)
        
        Must plan ahead for successful implementation and adoption
        
        Past experience with a similar solution is a major factor for buyers
        
        Adoption time frames are a major pain point (the sooner the better)
  - - - Views by channel
      - Time spent by visitors reading content
      - Leads driven by content