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How can Rosetta.ai improve employer branding? - Coggle Diagram
How can Rosetta.ai improve employer branding?
Use social media to improve employer branding
Facebook
Target FB job/technology groups
Share available rosetta.ai positions from the company Career page
Target FB news feeds with paid ads, post rosetta.ai positions
Use FB targeting data (job title, location, age, interests) to find candidates matching the company EVP
Encourage candidates to click through to the company Career Page Talent Community
Make a clear CTA on the career page: a form with name, company, email,etc.
(CPC is cheaper on FB than LinkedIn)
Post employee generated content on company FB, incentivize with fun gifts
Create rich media content with images/video of the workplace/team outings, edit nicely with Canva
Make focus questions to generate employee content that candidates would find interesting:
What interview tips do you have for the job?
What are three skills you have learned with this company?
What did you do prior to joining the company?
etc.
Invite partners to post their experiences, incentivize with discounts or perks
Measurement: publish and analyze social media channels (Facebook and LinkedIn Elevate) through
buffer.com
Pro plan for publishing ($15) per month, Premium plan for analysis ($65) per month
Analytics include
Performance Overview
Individual Post Analytics
Boosted Post Insights
Hashtag Performance
Audience Demographics
Answers
Instagram Stories Analytics
Buffer includes robust reporting tools
LinkedIn Elevate
(the advantage here over Medium is that job seekers are on LinkedIn and it can be measured with the same tool as Facebook: buffer.com)
Writers post their rosetta.ai content
Writers answer comments personally, educate the network
Encourage the network to join the Talent Community on the company Career Site
Use a career site to improve employer branding
Form a task force to redesign the rosetta.ai website
Task force should consist of a Marketing/Brand Manager and UX Designer, plus HR expertise for employer branding to develop the About/Team/Career pages
Contract artistic specialists, including photographers
Use striking, original, locally sourced photography to illustrate the ecommerce verticals that rosetta.ai specializes in: fashion, cosmetics, accessories, etc.
Create high quality, candid images of the team, the workspace, the city, and the world class ocean/mountain wilderness nearby
Consider an overseas hire for a N. American site design aesthetic but definitely "come as you are" image-wise: Taiwanese
Product, solution and pricing sections all need to be rewritten in standard English
Images also need improvement
Leverage the company core values/ global vision for the About page
Also highlight recognition and awards
Have all employees write bios for the Team page
Provide a biography template/focus questions
Develop a Talent Community page along with the Careers page
Link to Talent Community page from social media, especially LinkedIn Elevate
Talent Community caters to curious candidates looking for work in the long term: students, recently switched, 5+ year veterans, as well as industry associates
Get name, email, etc., offer subscriptions to the Talent Community, send email notifications
Post jobs on Career page
Share Career page jobs on social media
Provide recruiter sites with the link to the Career page
Measurement
Google Analytics
Time on site
Repeat visitors
Social likes
Subscriptions
Bounce rate
Onsite link tracking