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YouTube Marketing (Analytics (Traffic Sources (Where are people coming…
Drive Traffic
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Create content for free, and build a relationship. Then, add links to website, social media, etc. to funnel viewers to your sales targets
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Make the videos fun, educational, and engaging to hook viewers in
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Subscriber Hack
add "?sub_confirmation=1" to the end of your link (after your YT ID) to pop up a subscription prompt when the page loads - remind people to subscribe
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Verify Account
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Opens up more options (custom thumbnails, etc)
Manage Comments
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Pin frequent comments to top (with answers, of course)
You can block links in your comments (helps filter spam) - puts those comments up for review before posting
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Cards
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Drive to other, relationship-building
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Analytics
Watch Time - Very Important for Ranking - What has the most watch time? What is unique or different about it?
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Audience Retention - How much of the video are people watching? View time is more important than percentage. Longer videos will average more watch time.
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Likes and Dislikes - Look for dislikes, why are they out there? Outdated? Insulting?
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YouTube SEO
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Description - 130 characters show in description but can add more - incorporate your tags - wordcounter.net can give a character count (copy/paste)
Two parts: the YouTube algorithm language (for SEO) and the human element (more conversational, with call to action)
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End Screen
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Choose video or playlist, Most recent uploads, or let YouTube decide what they might like
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YouTube Ads
Make a specific, 30 second long video for ads
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