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Facebook Marketing (Facebook Ads (Ad Types (Reach Ads (Check "Add…
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7 Ways to Get Likes
Share your page on your personal page, call for likes
Email all contacts (use BCC so that people can't see other contacts) and do a quick ad with the link
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Image Creation
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ipiccy can automatically format a banner image (this really helps, it can get quite tedious)
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Facebook Ads
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Create First Ad
Budget
Can change to CPC - can save us some cash, must spend $10 first
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Ads Terms
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Cots per Click (CPC)
Cost for each click (if I spend $100 and 100 people click, then my CPC is $1)
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Styling Ads
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Single Image is a good way to go, will create more engagement (people just watch videos)
Interests
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Behaviors - for example, can target people who's anniversary is coming up in the next few months, or people who use certain smartphones
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Connections
People who like your page, their friends, etc.
Again, watch the potential reach (good balance between reach and specification)
Location/Demographics
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For local stores, keep the area local
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Custom Audience
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Based on who has already engaged based on chosen parameters (visited website, visited a particular blog post (sell based on that post), left a cart but did not check out, etc)
Lookalike Audience
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For example, create a lookalike audience from email list or website traffic
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Set Up Ads Account
Set Spending Limit - when you hit your limit, ads stop
A Lifetime Budget applies to a single ad, spending limit applies to all ads
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Ad Types
Reach Ads
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Again, can exclude those who already like your page if desired
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Dynamic Ads
For example: if I leave a cart but don't check out, ads can target these people. But, rather than make many custom audiences, it automates the process.
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Can link to Shopify or other e-commerce, or can manually load from a csv
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Offer Claims
Can create a custom URL (linking to a discounted product) or use a code (20%offnow) or generate unique codes with a csv
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Message ads
Most would rather shop with a business they can message directly, and most would rather message than call
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Boost Post
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Add a Call to Action (shop now, message me, check out the website/blog (learn more), book a table/ticket, etc.
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Ads Manager Functions
Creative Reporting - Text/Image/Video used in various ads, regardless of ad type (basically, if you use the same templates for different ads, you can see which do best here)
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Ad Set - differentiate by location/audience, where the ad is placed (newsfeed, insta, desktop/mobile), etc.
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Improve Ads
Gender, location, time of day, which of our multi-image ads are performing best,
Engagement, AND cost per engagement
Ads Manager can show you the performance of your various ads and campaigns to see what worked and what did not.
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Targeting
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People add this information for themselves, so Facebook has this info already
Procedure - core targeting (target based on interest/location), custom audience (import from elsewhere), then lookalike audience (scale current audience to wider scale.
Location, demographics (men/women/age group), interest, behavior, connections
Custom audience - audience that has arrived from elsewhere (email list, website, previous customers, Udemy customers/interested prospects
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First Post
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Be sure your best posts stay on and hide/delete posts that don't. Be sure what they see first will compel them to know more.
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Facebook Insights
Posts - see what days and what time your posts get the most activity, and see which individual posts are getting more engagement
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People - gives info on demographics, allows targeted ads
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Boost Likes
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Check insights - what is different between those posts? Many have better luck with more "personal" posts.
Group Networking
Look for people asking for help, and answer questions/help them.
If you can link back to your own product, awesome, but don't just spam advertising.
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Find other, similar groups on Facebook
"About" Section
Enough information to know what is going on, but not so much that they won't look at it or will get lost
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