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10 MAKE AD SEEN (:FIVE:FACTORS (FORMATS (ENABLED i.e. EXTENSIONS),…

- - - - PLACEMENT
        
        FACTORS
        
        INFLUENCE
    - - MAKE
        
        AD
        
        SEEN
- - - - CLICKS:
        
        google
        
        uses
        
        EXPECTED
        
        CLICKTHROUGH RATE
  - - - i.e.
        
        LANDING-PAGE
        
        VALUE
        
        TO
        
        SEARCHER
  - - - AD
- - - - &
        
        DETERMINE
        
        PLACEMENT
  - - - :
        
        STEP
        
        :ONE:
        
        FIND
        
        ALL
        
        ADS
        
        1 more item...
        
        cast
        
        wide
        
        net
        
        :TWO:
        
        Pare-down
        
        to
        
        eligible
        
        1 more item...
        
        ignore
        
        :red_cross:Eligable
        
        :fishing_pole_and_fish:
        
        2 more items...
        
        :THREE:
        
        SHOW
        
        ONLY
        
        MEET
        
        1 more item...
        
        USER
        
        CLICK
        
        SEARCH
        
        "cool boys sneakers"
  - - - GOOGLE
        
        SEARCH
  - - - APPEAR
        
        TO
        
        THAT
        
        SPECIFIC #
      - ORDER
      - COST
        
        PER
        
        ADVERTISER
- - - - TOGETHER
        
        TO
        
        WIN
        
        https://coggle.it/diagram/W4AZSIdcxjqjJLwS/t/-
- - - - FOR
        
        EACH
        
        KEYWORD
        
        CALCULATED BY
        
        ESTIMATING
        
        ADS QUALITY
        
        1 more item...
      - HIGH
        
        MEAN
        
        :
        
        AD
        
        &
        
        LANDING-PAGE
        
        1 more item...
- - - - PLACEMENT
        
        &
        
        ELIGIBILITY
  - - - i.e.
        
        bid
        
        available
        
        ad
        
        formats
        
        ad
        
        quality