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10.1 AD-RANK :FIVE: FACTORS (Capture CTR (PREDICTION :crystal_ball: (HOW…

- - - - AMOUNT
        
        MAX
        
        AMOUNT
        
        PAYED
        
        :red_cross: necessarily
        
        PAID
    - - BIDS
        
        :red_cross:=
        
        TOP
        
        RANKS
        
        BECAUSE: :arrow_right_hook:
        
        5
        
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- - - - RATE
  - - - OFTEN
        
        AD
        
        CLICKED
        
        WHEN
        
        SHOWN
        
        FOR
        
        1 more item...
    - - ON
        
        YOUR
        
        AD & KEYWORD
        
        COMBO
        
        PAST
        
        PERFORMANCE
- - - - ONLY-IF
        
        LANDING-PAGE
        
        HELPS
        
        THEM
        
        FIND
        
        WHAT
        
        1 more item...
  - - - INCLUDE
        
        RELEVANT
        
        ORIGINAL
        
        CONTENT
        
        HELP
        
        USER
        
        1 more item...
    - - NAVIGABLE
    - - BUSINESS
        
        CLEARLY
- - - - AD
        
        LANGUAGE
      - SEARCH
        
        QUERY
- - - - IMPROVE
        
        AD
        
        RANK