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MARKETING - Coggle Diagram
MARKETING
Marketing concept
Research the market
Plan and develop
Produce the product
Promote the product
Place the product
Price the product
Marketing mix
Action used for promote and sell products
Price
Factor
Internal
Cost of production
External
Price of competitors
Product
Quality
Packaging
Brand
Place
Where
Target market
Type of product
Promotion
Ways product know
Sales, promotion...
Marketing process
Situation analysis
Marketing strategy
Marketing mix decision
Implementation and control
Digital marketing
Digital media
Advantages
Cost
Relation
Reach
Personalisation
Disadvantages
Competition
Security
Spam
Negative feedback
Methods
Pay-per-click advertisement
Pay someone click
Search engine optimisation
Increase number of visitor
Social media marketing
Social for promote a brand
Content marketing
Creation of video online
Email marketing
Faster and easier
Market research
Collecting of information
2 types
Primary
Ask direct
Consumers are at center
Advantages
Specific to certain product
Disadvantages
Expensive, much time
Secondary
Pubblic sources
Commercial sources
Advantages
Not expensive
Disadvantages
Not for specific product
Data
Quantitative
Expressed in number
Qualitative
Characteristics not expressed in numbers
Marketing strategy STP
Segmentation
Age
Gender
Country
Life style
Target
Group of people
Sell products
Positioning
Where company dell product
Price
Quality
Market
Group of consumers
Target market
Branding
Difference to other competitor
Brand
Name of company
Type
Strong
Sense of loyalty
Good branding
Easy
Short
Positive immage
Considered
Culture
Language
Refers to product