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Monster - Coggle Diagram
Branding & Visuals
Green Claw Logo
Big Black Cans
Gas Station Displays
Target Demographics
Gamers & Esports :
Extreme Sports (Dirt Bikes)
Teenagers
Blue-Collar / Construction Workers
Utilitarian Benefits
High Caffeine Content
Working Late Nights
Early Mornings
Staying Awake / Focus
Negative Associations
Sugar Crash
Jittery Feeling
Unhealthy / Toxic Ingredients
Loud / Aggressive Marketing
