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MIXUE LOGO REDESIGN - Coggle Diagram
MIXUE LOGO REDESIGN
Old Logo Analysis
Snow King character
Red and white colours
Crown and cape
Bold typography
Recognisable identity
Areas to improve
Visual complexity
Scalability
Modern appearance
Redesign Goals
Modern and minimal
Memorable
Easy to recognise
Versatile
Maintain brand identity
Appeal to younger customers
Brand Identity
Affordable price
Ice cream and beverages
Fun and youthful
Chinese origin
Snow King mascot
New Logo Concepts
Minimalist mascot
Modern wordmark
Mascot and typography
Icon-based logo
Simplified emblem
Evaluation
Brand recognition
Readability
Colour consistency
Scalability
Customer appeal
Shapes
Snowflakes
Ice cream
Crown
Circular forms
Skeches
Mascot
Simplified Snow King
Friendly expression
Modern illustration
Design Elements
Colours
Red
White
Optional light blue
Typography
Rounded fonts
Bold lettering
Better readability
