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Skilful Steering Driving School Visual Identity, images, raleway-1,…
Skilful Steering Driving School Visual Identity
Images/Icons
Round circles
Steering Wheel
Tire
Car bumper
Wings
Driving should feel lightweight
Driving should feel controlled and easy
Driving should feel peaceful
Road
Text
Fonts
Raleway Font (Elegant san serif font: Easy to read and has a little style for teenage audience)
Kathondu Extreme (Style over clarity which is okay as target audience is 17-19 and will most likely have good eyes)
Straplines
"Master the road. Own your journey
"Drive with confidence. Arrive safely."
"Learn today. Drive tomorrow."
Best one as people want to get driving school over with quickly and just get their license already
"Unlock your confidnece. Learn with our experts."
Target Audience
People aged 17-19
Most likely came out of school recently
Want to look "cool" to their friends being able to drive
Gender Neutral - Could be boy or girl!
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Colours
Lime
Symbolises calm and safety, a big part in drving where one wrong turn can be dangerous
High saturation reds
Red is seen mixed with motorsport a lot and additionally symbolises aggressive marketing. High saturation as that's what red is often seen as in simple 2d graphics like what we are making with our visual identity
File format
Additionally, the visual identity should be a vector image as advertising would put this logo in a lot of places and it becoming pixelated due to resizing in different sizes and positions would make our driving school look unprofessional
