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(Target Audience, Project Objectives & Market Segmentation) - Coggle…

- - - - 25-35yo
    - - M40 (RM 5336-9695 )
    - - Diploma
      - Degree holders
    - - All ethnic groups
    - - Working professionals
      - Office workers
      - Self-employed individuals
  - - - Klang Valley, Selangor.
      - Primary Area
        
        Petaling Jaya
      - Ara Damansara and surrounding neighbourhoods.
      - Urban and suburban communities.
- - - - Age & Life Stage
        
        Gen Z to
        Millennials
        
        student who able
        
        couples who donwant child
        
        25-35yo
      - Income
        
        Earning power
        
        Customer affordability
        
        Pet grooming budget
        
        Pricing strategies
      - Gender
        
        Male and female pet owners
        
        Gender-neutral grooming services
        
        Inclusive brand messaging
        
        Gender-neutral brand positioning
      - Education & Occupation
        
        Consumer's knowledge of pet grooming and hygiene
        
        Understanding of pet care information
        
        Communication preferences
        
        Busy working schedules
        
        Convenience of grooming services for working professionals
    - - Location
        
        Selangor
        
        Klang Valley
        
        Petaling Jaya
        
        Ara Damansara
      - Population Density
        
        Urban areas
        
        Suburban residential areas
        
        High-density residential communities
      - Language & Dialect
        
        English
        
        Bahasa Malaysia
        
        Mandarin
        
        Multilingual communication preferences
    - - 1. Values and Beliefs
        
        Animal welfare and protection
        
        Responsible pet ownership
        
        Pet health and hygiene
        
        Compassion towards animals
      - 2. Lifestyle
        
        Spending quality time with pets
        
        Regular pet grooming routines
        
        Visiting pet shops and grooming salons
        
        Treating pets as family members
      - 3. Personality Traits
        
        Caring and compassionate
        
        Responsible and attentive
        
        Patient with animals
      - 4. Attitudes and Opinions
        
        Believe grooming is important for pet hygiene
        
        Prefer gentle and safe grooming services
        
        Value professional grooming quality
        
        Prioritise pet comfort and well-being
    - - Purchasing Behaviour
        
        Purchase professional pet grooming services
        
        Purchase pet shampoo and grooming products
        
        Compare grooming prices and service packages
        
        Book grooming appointments
      - Usage Rate
        
        Frequent grooming customers
        
        Regular grooming customers
        
        Occasional grooming customers
      - Occasion and Timing
        
        Routine grooming appointments
        
        Before special occasions or events
        
        Seasonal grooming needs
        
        When pets require coat maintenance
      - Benefits Sought
        
        Clean and hygienic pets
        
        Healthy-looking and well-maintained fur
        
        Professional grooming results
        
        Gentle handling and pet comfort
        
        Convenient grooming services
      - Customer Loyalty and Stage
        
        First-time
        
        Repeat
        
        Loyal customers
        
        Customers who recommend the service to others
  - - - Brand Awareness
        
        Introduce PAWLISHED
        
        Build recognition
        
        pet grooming service.
      - Customer Trust
        
        Provide gentle handling
        
        assurance
        
        safely
        
        carefully
        
        Emphasise gentle handling and pet comfort.
      - Customer Satisfaction
        
        Meet pet ownerss expectations.
      - Pet Hygiene
        
        Encourage nail trimming and basic hygiene care.
        
        To maintain
        
        cleanliness
        
        healthy-looking coat.
        
        Encourage regular pet grooming.