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Market Feasibility (Business Model Environment) - Coggle Diagram
Market Feasibility (Business Model Environment)
Market forces
Market issues
Stigma, move to online shopping
Market segments
Gen Z and Millennials (≈ 2.1M)
Students and young professionals
Needs and demands
Sell unused clothes, buy cheaply with trust
Switching costs
Low: buyers can return to Instagram sellers
Revenue attractiveness
10% commission plus delivery fee
Survey on willingness to pay
Industry forces
Competitors
thrifts.qatar, doha_thrift, Mazaad, Facebook Marketplace, ALLU Qatar
New entrants
Regional resale platforms, such as UAE-based ones (possible)
Substitute products
Donating, giving to friends, buying new
Suppliers and value chain actors
Sellers, delivery partners, payment providers
Stakeholders
Universities, regulators
Key trends
Technology trends
Mobile-first shopping, 98.1% internet use
Regulatory trends
E-commerce and registration rules (to confirm)
Societal and cultural trends
Sustainability interest, stigma easing slowly
Socioeconomic trends
Gen Z and Millennials are 67% of the population
Macro-economic forces
Global market conditions
GCC $1.3B to $4B by 2035 (11.6% CAGR, Qatar 10.2%)
Capital markets
Startup funding (see the funding study)
Commodities and other resources
Delivery costs
Economic infrastructure
Internet access, delivery networks, online payments
SWOT verdict
Strengths and weaknesses (now)
From the group’s SWOT
Opportunities and threats (future)
From the group’s SWOT