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Finding Earlyvangelists - Coggle Diagram
Finding Earlyvangelists
Definition (Steve Blank)
Customers willing and able to take a risk on a new product
How to find them
While researching customers
Survey: recent second-hand buyers and sellers
Volunteers for follow-up
While looking for patterns
Repeat buyers and sellers on thrift pages
Landing page waitlist sign-ups
The five traits
Has a problem or need
Owns unworn clothes or needs affordable fashion
Is aware of the problem
Knows selling on social media is slow and risky
Is actively looking for a solution
Follows thrift pages, joins resale groups
Has pieced together a solution
Sells through Instagram, WhatsApp, Facebook groups
Has or can get a budget
Will pay the delivery fee and commission
How to use them
Build a foothold market
First buyers and sellers, for example one university community
Shape the value proposition
Test with experiments, then ask why and follow up