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Methods of Campaigning - Coggle Diagram
Methods of Campaigning
Posters
Effectiveness - Eye-catching and good in raising awareness among the general public
Cost - Posters are somewhat cheap compared to other strategies
Process - They are easily repeatable and copyable, and are also very simple to design and produce
Websites
Effectiveness - Contains a lot of detail and can be accessed anywhere
Cost - Very cheap and costs £20 a year to run
Process - Take a somewhat long time to make and set up, however only have to be set up once
Leaflets
Effectiveness - Contains lots of information however is difficult to handout
Cost - Only costs as much as the ink to print it costs, so can get expensive
Process - Very easy to repeat and only have to design once
PowerPoint Presentations
Effectiveness - Can influence and inspire people through speech, however may be difficult to get a crowd to present to
Cost - Free to make and present
Process - Simple to make and easy to copy as it is online
YouTube
Effectiveness - Appeals to target audience and can show a lot of information through speech and text
Cost - Free to post and doesn't cost anything to create
Process - Time-consuming to make and edit however can easily be replicated with more time
Social Media
Effectiveness - Appeals to target audience and is eye-catching
Cost - Free to post and doesn't cost anything to make
Process - Somewhat time-consuming and easy to post a lot
Advertisements
Effectiveness - Somewhat effective as they can be distributed easily and hard to avoid, however has small amounts of information
Cost - Can get expensive depending on where it is advertised
Process - Very easy to create and copy as it does not hold much information
Press Releases
Effectiveness - Can be spread very easily and contains lots of information
Cost - Somewhat expensive depending on the location or company
Process - Can take time to write however doesn't cost much to write
Merchandise
Effectiveness - Can spread awareness easily however can't contain too much information
Cost - Can be expensive to make and produce
Process - Can take time to produce and design
Podcasts
Effectiveness - Somewhat effective as key points can be discussed and edxplained to the audience, however can be difficult to get viewers if not shared correctly
Costs - Free to record but just takes time and is free to post on apps such as YouTube
Process - Time consuming and can get repetitive
Social Media, Websites, Youtube, Posters