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Big Ideas, Extended Marketing mix, MISSION STATEMENT - Coggle Diagram
Big Ideas
Marketing
Focussing
Segmentation
positioning
Targeting
Formulating
Services / not for profit
The Marketing Mix
Product
Price
Promotion
Place
Environments
Micro
Strategic objecyives
Macro
Competetive positions
Financing
Traditional
New
Economic Environment
Growth Potential
Stability
Innovation
Process design
operations management
INPUT-OUTPUT-TRANSFORMATION
Public sector value
product design
Extended Marketing mix
Process
Exploratory research
Refiing research deisgn
Research planning
main research collection
Analysis and interretation
Reporting of findings
People
Physical evidence
MISSION STATEMENT