Please enable JavaScript.
Coggle requires JavaScript to display documents.
Walron Ltd - Coggle Diagram
Walron Ltd
Target Audience
Parents 30-60
Information Clear, not too distracting, straight to the point
PRIMARY BUYER: Parents of neurodiverse GCSE and A-Level students (typically aged 35-55) who feel overwhelmed, stressed, and want tailored support for their child.
• Secondary Audience: Neurodiverse students themselves (on TikTok/Instagram) looking for stress management and study strategies that actually match their brains.
Pain points: Traditional schooling setups that cause anxiety, generic tutors who don't understand neurodiversity, and watching their child lose confidence.
-
-
-
-
SMART Goals
• Primary Objective: Build deep, parental trust and drive highly qualified student enquiries.
• Generate 25 inbound consultation inquiries per month through social platforms within 90 days, while growing LinkedIn and Facebook presence by 20%.
• (KPIs): Inbound direct messages (DMs), click-through rates (CTR) on booking links, post saves (indicates high educational value), and shares by parents or educators.
Publishing Schedule
Platform
-
-
Content Format
-
Text + Image Carousels (Deep-dive advice, long-form insights)
Reels (Bite-sized tips) + Carousels (Infographics)
Short, casual videos (Tutor advice, student study aesthetics)
-
Sample Content Calendar
Monday (LinkedIn/Facebook Carousel): "3 Signs Academic Anxiety is Masking Your Child’s True Potential" (Targeted at parents, structured with practical strategies).
Tuesday (Instagram Reel): A Walron tutor sharing a quick 45-second visual or multi-sensory strategy for memorising GCSE equations.
Wednesday (TikTok/Instagram Story): Interactive Q&A sticker - "Ask our founder, Ronnie, anything about tailoring study routines for Autism."
Thursday (Facebook/LinkedIn Post): Success spotlight highlighting a testimonial about a student gaining confidence, focusing heavily on the "patience and individualized techniques" used.
Friday (Promotional Post): "We have 5 openings for new GCSE/A-Level students this month. Tap the link to view our adaptive learning strategies and secure a consultation."
CTA
Gentle, trust-first CTAs like: "If your child is struggling to revise this week, send us a DM. Let’s talk about how we can adapt a routine that works for them."