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moktislogo BRAND RESEARCH & VISUAL DEVELOPMENT - Coggle Diagram
BRAND RESEARCH & VISUAL DEVELOPMENT
Client/Brand
Malaysian ice cream brand
Known for gula apong ice cream
Inspired by Sarawak's traditional gula apong
Local dessert identity
Core Keywords
Sweetness
Heritage
Happiness
Playful
Creamy
Nostalgia
Local
Products
Gula Apong ice cream
Ice pops
Other flavour variations
Target Audience
Children
Teenagers
Young Adults
University Student
Ice cream lovers
Families and Parents
International tourist
Customer Needs
Delicious and enjoyable flavours
Unique local dessert experience
Affordable treats
Attractive product presentation
Convenient product packaging
Current Visual Problem
Logo needs stronger visual distinction
Need stronger brand recognition
Opportunity to create a more memorable logo
Need a stronger balance between traditional and modern elements
Visual Transformation
Traditional → Modern
Ordinary → Unique
Simple → Playful
Static typography → Expressive lettering
Generic identity → Recognisable identity
Logo Exploration
Custom Mokti's wordmark
Creative letterform design
Rounded and playful typography
Integrate ice pop elements
Transform letter O into ice cream elements
Popsicle integrated into typography
Explore mascot as supporting element
Supporting Graphics
Gula apong dripping effect
Ice cream melting shapes
Popsicle illustrations
Cute character illustrations
Playful decorative patterns
Typography
Rounded sans-serif
Playful display typeface
Custom lettering
Bold and friendly appearance
Avoid overly formal fonts
Brand Experience Application
Ice cream packaging
Product labels
Menu design
Promotional posters
Website design
Brand mascot stickers
BRAND RESEARCH & VISUAL DEVELOPMENT