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CORE METRICS - Coggle Diagram
CORE METRICS
PARADIGM SHIFT IN PLATFORM METRICS
Vanity metrics
Active participation
Succesful interactions
Meaningful rates and comparisons
Better measures
Traditional vs Platform metrics
Total downloads or raw member counts
Impressive totals may hide low activity
Total registered users
Platform succesful interactions
User engagement, retention and network effects
Traditional sales, revenue and profits
3 STAGE LIFE CYCLE
Stage 2 - Growth
Lifetime value
Sales conversion - searches leading to interactions
Producer to consumer ratio
Churn and side-switching rates
Retention and monetization
Stage 1 - Start Up
Liquidity - enough users and successful interactions
Matching quality - connect the right users
Trust - users feel safe participating
Stage 3 - Maturity
On-going user engagement
Innovation and new functionalities
Identify competitive threats
Value creation and resource allocation
SMART METRICS DESIGN AND THE 3A TEST
Smart metric design
Avoid measuring everything reduce noise
Support clear management decisions
Prioritise the metrics that matter most
The 3A Test
Accessible
Auditable
Actionable