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Sub-Brand - Coggle Diagram
Sub-Brand
e. Target Audience
d. Project Objectives
Main Objective
Environmental Objectives🍃
Promote zero-waste habits
Increase awareness of local plants and biodiversity
Reduce single-use plastic
Encourage visitors to protect natural environments
Encourage young adults to enjoy activities while developing an interest in nature
Market Segmentation
B. Geographic Segmentation
C. Psychographic Segmentation
A. Demographic Segmentation
D. Behavioral Segmentation
c. Relationship / Architecture Model
Model: Endorsed Brand
Supported and endorsed by EcoKnights.
EcoKnights provides
environmental knowledge
credibility
organisational support
Sub-brand focuses on
outdoor activities
entertainment
environmental education
Why this model?
own unique identity
Attracts young adults through a more fun approach
Maintains trust through Parent brand reputation
Allows EcoKnights to expand its audience
g. Brand Personality & Tone
f. Unique Selling Proposition (USP)