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ADVERTISING - Coggle Diagram

- - - - GRADOBLE
        
        e.g. quite beautiful, very beautiful, extremely beautlful
        
        can show different levels of that quality
      - UNGRADABLE
        
        e.g. awesome, terrible
        
        adjactives describe absolute qualities
- - - - that is the art of speaking or writing in an effective way
  - - - thereby giving a different message for emphasis or greater clarily
    - - HYPERBOLE
        
        saying something in an exaggerated way to give emphasis, evoke feelings or create a strong impression
      - METAPHOR
        
        comparing two things by using words in a figurative way
      - METONYMY
        
        referring to something by using the name of something else closely connected with it
      - PARADOX
        
        apparently contradictory idea to point out some underlying truth
      - SIMILE
        
        explicit comparison between two things
        
        using as or like
      - IDIOM
        
        an expression whose meaning is different from its words or is hidden, but is conventionally understood by native speakers
      - PUN
        
        using a word or phrase in two different senses, deliberately exploiting the ambiguity between similar-sounding words