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EcoKnights image - Coggle Diagram
EcoKnights
Background
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Focus Areas
Education
example event
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Project CIRCLE
Project CIRCLE stands for Circular Community Learning Engagement, a flagship community-focused program by the Malaysian environmental NGO EcoKnights. https://ecoknights.org.my
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Operations
example
Business Consulting
helps corporate companies plan their charity work. In return, they get funding to keep their NGO running.
Youth Volunteers
They invite university students to join their daily office work, teaching them real-world jobs while helping the planet.
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Visual identity
logo
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20th Anniversary logo
Colour
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RGB
dull green #799C49
black #000000
Typography
Geometric Sans-Serif
Light / Regular (Roboto)
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Primary Target Audience
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Behaviors
Buyer Journey
Mainly awareness, learning and participation. Some may progress to volunteering, donating or supporting environmental initiatives.
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Tone of voice
Youthful & Loud
Youthful & Loud
They speak with a lot of energy. They love using exciting words like "Ayuh!" (Let's go!) or "Take charge!" to get young people moving.
Positive & Hopeful
They focus on solutions, not problems. Their favorite motto is: "Every small action makes a big difference."
Simple & Direct
They do not use confusing science words. They give clear instructions so anyone can join in, like: "Give your old shoes a new life by recycling them!"