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DIGITALISATION IN FASHION - Coggle Diagram
DIGITALISATION IN FASHION
Consumer behavior & sustainability
microtrends
fast fashion
second-hand platforms
digital sustainability (technology reducing waste)
Identity & self-expression
online communities
digital identity (online self-representation)
digital avatars (virtual personal representation)
inclusivity (representing diverse identies)
Marketing & selling
influencers
e-commerce (online stores)
social media marketing (advertising, brand promotion)
Production & design
virtual fitting rooms
3D design (creating digital garments)
digital twins (virtual clothing replicas)
AI assisted design
Fashion shows
virtual fashion (digitally created clothing)
digital runways
