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BID OSWESTRY, FOUR ORGANISATIONS IN OSWESTRY, CAMPAIGN OBJECTIVES, TARGET…
BID OSWESTRY
CAMPAIGN CONCEPT IDEA
More to discover. More to try.
A digital campaign showcasing the people, activities and organistations. A place to 'do' things.
FOUR ORGANISATIONS IN OSWESTRY
THE CLAYPIT: Making something
OPEN SPACE STUDIO CIC: Moving
WILLOW GALLERY: Discovering your creative side
THE NEW SAINTS FC FOUNDATION: Getting involved
CAMPAIGN OBJECTIVES
2: RAISE AWARENESS: Help people discover activities and organisations they may not know about
Measure: Clicks to relevant pages, enquiries anrd attendance figures shared by participating organisations
1: ENCOURAGE PEOPLE TO TAKE THE NEXT STEP: Give audiences reason to visit, enquire, book and activity or attend an event
Measure: content reach, video views, watch time, shares
3: SUPPORT LOCAL ORGANISATIONS: Give participating organisations useful promo content they can share through their own channels
Measure: Partner shares, engagement, feedback and enquiries
TARGET AUDIENCE
LOCAL RESIDENTS - who may not know what activities are available in their own town
PEOPLE IN SURROUNDING COMMUNITIES- who would travel to Oswestry for an activity, event or experience
PEOPLE LOOKING FOR SOMETHING NEW TO DO- Whether a creative class, sport, an exhibition or community activity
BRIEF PLAN
There's more to Oswestry
Publish a short film introducing the campaign, combining moments from the 4 organisations.
MAKE SOMETHING
Short videos & photos featuring The Calypit & Willow Gallery, with links to the current workshops, exhibitions or activities
MOVE YOUR WAY
Feature Open Space Studio and The New Saints, highlighting what taking part looks like and how people can get involved
THE PEOPLE BEHIND IT
Publish short participant or organinser stories, making it more personal and relatable
FIND YOUR THING
WHAT HAVE PEOPLE RESPONDED TO?
Review results, gather feedback and decide which content or themes are worth repeating
Posts and website feature bringing it all together. Include links and details of how to participate
MEASURING RESULTS
Reach, impressions, video reviews.
Watch time, shares, saves, comments.
Link clicks, webiste visits.
Enquiries, bookings, attendance.