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ETSY: Platform operator (online market for handmade, handpicked and one-of…
ETSY: Platform operator (online market for handmade, handpicked and one-of-a-kind items, that connects buyers and independent sellers)
<= search and order
=> provides catalogue, checkout service
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<= Data collected by the buyers, searches, reviews
=> tracking order
<= shipping fees, cost of item purchased
Advertising:
Internal ads (Etsy Ads and the revenue depends on the number of clics)
External ads (Offsite Ads and the revenue depends on the success of those ads on other platforms)
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Sellers: list products, manage their business (make, pack, ship, communication with customer)
- Access to a global pool of buyers
- Provide handmade products
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Buyers :
- They look for specific articles
- They have the possibility to personalize their products
- They can contact the seller for information
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The platform enables independent buyers to interact with sellers in order to organize a sale and a delivery.
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Fees paid by sellers : variable cost for each item online (around 0.20$) or subscription (Esty Plus at 10$) for 15 credits
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