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woman - Coggle Diagram
woman
media language
A highly conventional women’s lifestyle magazine, with a range of easily identifiable generic conventions
Cover creates a direct mode of address, allowing audience opportunity to identify with the model and the themes within
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Generically different from modern magazines, with a focus on blocks of text
audience
A generic product for a mass market audience, Woman deliberately includes no challenging material
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Why so sexist? In order to construct a dedicated target audience, woman presents singular and straightforward representations
Consistent stereotypical representations of women cultivates gender norms and values for the mass market audience
However, audiences even at the time could form complicated negotiated readings, rejecting the dominant ideological perspective, yet making use of the various make-up, style and DIY tips
industry
Cover price of 7d is affordable and competitively priced for the working class female audience,
Published by IPC, a horizontally integrated media conglomerate, that simply bought out Woman’s competitors
The simple and straightforward representations in Woman present a simple and unchallenging dominant ideological perspective, demonstrating the magazine’s sole ideological purpose is one of power and profit
While Woman presents many ideas that seem sexist and problematic by 21st Century standards, the magazine’s safe and uncontroversial ideological perspectives mean it is unlikely to have issues with regulation
IPC, and Woman magazine exists to this day, and despite more of a focus on gossip over lifestyle, the magazine has changed little
representation
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Consistent reinforcement of singular, sexist stereotypes of women, further cultivating patriarchal hegemony
Sex and sexualisation are subtly encoded through the soap advert, reinforcing the hegemonic ideology that a woman’s function is to look attractive for a heterosexual male elite
Women typically situated in home settings, such as kitchens, further anchoring and reinforcing traditional gender norms
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