Please enable JavaScript.
Coggle requires JavaScript to display documents.
why did support for the conservative party decline? - Coggle Diagram
why did support for the conservative party decline?
Economic problems
stop-go economic policies
inflation and balance of payments problems
concerns about Britains economic performance
Labour promised economic modernisation
Scandals
Profumo Affair (1963)
damaged the Governments reputation
Questions about honesty and ministerial
Made the conservatives appear out of touch
Leadership problems
Macmillans leadership weakened
The 1962 "night of the long Knives" reshuffle caused critism
Alec Douglas-Home lacked time to establish himself before the 1964 election
Labours revival
Harold Wilson offered a younger, more modern image
Labour emphasized science, technology and economic planning
Wilson appealed to voters wanting change
Public image and changing attitudes
Some voters saw the conservatives as complacent after 13 years in office
The party struggled to convince voters it could solve Britains economic difficulties
Desire for political change helped labour gain support
Overall
The decline in conservative support resulted from a combination of economic difficulties, political scandals, leadership weaknesses and Labours recovery. These factors contributed to the conservatives losing the 1964 general election