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Chen (1996) - Competitor Analysis & Interfirm Rivalry process of…
Chen (1996) - Competitor Analysis & Interfirm Rivalry
- process of identifying and evaluating rival firms in order to understand their strengths, weaknesses, market positions, resources, and likely competitive actions
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Asymmetry
Perceptions are non-reciprocal (Firm A may see Firm B as rivalry, but not vice versa
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