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Digital Marketing Skills for Beginners - Coggle Diagram
Digital Marketing Skills for Beginners
Google Ads and Paid Marketing
Google Search Ads
Display and Performance Max campaigns
Keyword targeting and audience selection
Budget and bidding strategies
Conversion tracking and campaign optimization
Search Engine Optimization (SEO)
Keyword research and search intent
On-page SEO and content optimization
Technical SEO and website indexing
Link building and off-page SEO
Local SEO and Google Business Profile
Social Media Marketing
Instagram and Facebook marketing
Content calendars and post planning
Reels, stories and creative content
Meta Ads campaign management
Audience engagement and lead generation
Content Marketing
Blog writing and topic research
Social media copywriting
Visual content and video scripts
Email newsletters
AI-assisted content creation and editing
Analytics and Performance Tracking
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Website traffic and engagement analysis
Leads, conversions and ROI measurement