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MyScape - Coggle Diagram
MyScape
Where
Location & Space
Mall in mall
at Seacon Department Store (North Wing)
Facility
Transportation
How
Branding & Excution
CI
Marketing Campaign
Marketing Communication
What
Lifestyle Mall
Tangible
"Retail and lifestyle
ecosystem
"
MyScape Zone
Main Zone
My Chill Out
MySelf
My DineScape
My Pulse
Extended Zone
My Active Life
My Bite 'n Boost
MMAD
เดิน กิน เล่น
Attraction
Aqua Odassey
MyScape Hall
Intangible
"
Specialty
lifestyle"
Who?
Target & Partner
B2C
Specialty Mind
B2B
Specialty Brand
Why
Origin & Vision
Paradigm Shift
New Segment Customer
When
Timeline & Future Plan