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Early Careers Brainstorm - Coggle Diagram
Early Careers Brainstorm
Components of a 'Good EC Campaign'
Multi-channel (Instagram & LinkedIn) with landing page
A graduate/welcome flyer with top tips on how to engage with our channel / share / document their journey with us
Applications to the EC programme
How do we drive QUALITY EC applications
Key Questions
Can we go live for Christmas (26th)?
When is ideal 'go live'
Is TikTok an option?
How long will the EC campaign go on for?
Can we do an internal push to promote the channel?
What is the goal of Early Careers?
Do you have a measure of success?
Should this cover all roles? Retail/SSC/Logistics?
What should our monthly content mix look like?
How much do we need?
What do we need?
Valuable/save-worthy content
Interview tips
How to apply
Variety of content / test and learn
Funny / engaging content
Filming frequency?
How do we make this fun / award-winning?
Activations
"Share or Dare" Coin Flip
Spin The Wheel (Q&A)
??? Magic 8 Ball
Series Host
Can we ask for a volunteer grad(s) to be the face of some of our content?
Is there anyone in the people/recruitment team who we could film as a regular face?
Purpose of "Life at Sainsbury's"?
I.e. Your one stop shop for what it's like to work at Sainsbury's?