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DIGITAL PRIVACY - United States • Digital Marketer - Coggle Diagram
DIGITAL PRIVACY - United States • Digital Marketer
US Privacy Laws
FTC Act: Protects consumers against unfair or deceptive business practices.
CCPA/CPRA: California privacy laws that provide rights over personal information to eligible residents.
COPPA: Protects children's personal information collected online in covered situations.
Cultural and Societal Context
US Society
Importance of personal freedom and consumer choice.
Growing use of online services and digital advertising.
Public concerns about data collection and tracking.
Different privacy expectations among consumers.
Effects on Society
Loss of trust when data is misused.
Risk of identity theft and unwanted exposure.
Concerns about profiling and targeted advertising.
Public pressure for stronger privacy protection.
Impact on Businesses
Privacy mistakes can harm brand reputation.
Clear communication can build customer trust.
Privacy expectations can influence buying decisions.
Key Legal Issues
Collecting personal data without proper permission where required.
Sharing customer data with other companies.
Misleading privacy statements.
Failing to protect personal information.
Ignoring applicable privacy rights and opt-out requests.
Impact on Digital Marketers
Check which laws apply to the campaign.
Explain data collection clearly.
Respect customer privacy rights.
Keep customer information secure.
Ethical Framework
Main Ethical Principles
Consent: Give people meaningful choices about data use where appropriate.
Transparency: Explain what information is collected and why.
Fairness: Avoid unfair or harmful targeting.
Accountability: Take responsibility for data practices.
Security: Protect customer information from misuse.
Professional responsibility: Follow ethical marketing standards.
Ethical Problems
Tracking people without clear information.
Using sensitive information in harmful ways.
Hiding privacy choices in confusing settings.
Sharing information beyond customers' expectations.
Responsible Actions
Collect only necessary information.
Use clear privacy notices.
Review advertising tools and partners.
Delete or stop using data when required.
Digital Marketing Practice
Data Collection Methods
Website cookies and tracking pixels.
Online forms and email subscriptions.
Customer purchase history.
Social media advertising tools.
Website analytics and audience reports.
Professional Responsibilities
Check whether data collection is lawful.
Explain how customer information is used.
Respect opt-outs and other applicable rights.
Limit access to personal data.
Review third-party advertising services.
Real-World Case Study
Cambridge Analytica and Facebook: Concerns about personal data collection and political audience targeting.
Main issues: transparency, consent, and responsible data use.
Lesson: marketers must not mislead people about how their information is collected or used.
Comparison with the UAE
US federal and state privacy rules.
UAE Personal Data Protection Law.
Differences in legal scope and individual rights.
Consent, transparency, and business responsibilities in both countries.