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GUA JUICERY REDESIGN STRATEGY - Coggle Diagram
GUA JUICERY REDESIGN STRATEGY
CORE MESSAGE
promote fresh and refreshing lifestyle through quality juice products
encourage customers to make healthier choices
inclusive for all ages & lifestyles
DESIGN OBJECTIVES
attract target audience
improve brand recognition
communicate brand identity clearly
LOGO EXPLORATION
retain the "GUA" wording on logo
incorporate subject matter related to fresh juice
make logo appear more playful in a minimal style
VISUAL LANGUAGE
clean typography in a modern playful style
fresh, playful & approachable
fresh, vibrant colours
8.SUSTAINABILITY & TESTING
test logo's versatility
test if new corporate design attracts target audience
SUPPORTING GRAPHICS
fruit illustrations
cave illustrations
fresh & healthy related symbols
TAGLINE EXPLORATION
explore freshness themes
write original tagline options
explore catchy & simple taglines
CONCEPT DIRECTION
fresh, playful & cohesive visual identity
reflect Gua Juicery's refreshing juice products
vibrant colours, clean typography & simple graphic elements