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STRATEGY FOR SERI BALI SPA - Coggle Diagram
STRATEGY FOR SERI BALI SPA
Design issues
Logo may appear too common because they uses Artificial Inteligence to generate the logo.
Overusing AI-generated posters can make a brand look generic, inconsistent, less original, and less emotionally engaging, while also weakening brand identity, communication quality, and audience trust.
Inconsistent visual tone between social media and price lists display.
Only have plain black T-shirt with their logo as their official attire.
Inconsistent branding across the website and promotional materials.
Weak visual hierarchy, making important information less accessible.
Limited use of high-quality photography and engaging visuals.
Colour palette and typography do not fully convey a relaxing, luxurious Balinese identity.
USP
Authentic experience
Authentic Balinese-inspired spa experience.
Luxury & relaxation
Provides a relaxing and luxurious environment.
Professional wellness
Offers professional spa and wellness treatments.
Traditional Fusion
Combines traditional Balinese elements with modern spa services.
Peaceful Escape
Creates a peaceful escape from daily stress.
ESP
Luxury Self-care
Creates a feeling of luxury and self-care.
Feel refreshed
Helps customers feel relaxed, refreshed, and rejuvenated.
Escape & unwind
Provides a peaceful escape from everyday stress.
Feel pampered
Allows customers to feel pampered and valued.
Inner well-being
Offers a calming experience that promotes emotional well-being.
Suggestion on improvement
Logo
Develop a more unique and memorable logo. create a stronger and more recognisable brand presence.
Poster
Create more original, high-quality photography and custom-designed graphics. This can help the brand appear more authentic, professional, and emotionally engaging while creating a stronger connection with the target audience.
Visuals
Make a clear and cohesive colour palette, typography system, and overall visual style. The design elements should effectively communicate the relaxing, luxurious, and Balinese-inspired identity of the brand.
Branding
Develops more professional staff attire to ensure the brand identity is reflected through the employees’ appearance. The visual hierarchy of promotional materials should also be improved so that important information is clear, accessible, and easy for the audience to understand.
Colour palette
Deep maroon
Rich Brown
Olive green
Typeface
Optimus Princeps
Amethast Stones
Roxie Rossa
Logo style
Wordmark
Combination Mark
Abstract Mark
Subject Matter
Object
Indonesian wood carving motifs
Jawa Batik motifs
Floral
Melati Putih
Anggerik Bulan
Kemboja
Sedap Malam
Kembang Sepatu
Gemitir
Techniques
Photograph
Vector
Illustration
Pattern
Tone & manner
Tone
Welcoming
Relaxing
Earthy luxury
Tropical
Manner
Modern
Cultural
Natural
Items to redesign
Logo
Letterhead
Business/membership card
Envelope
Corporate folder
Uniform
Poster
Livery
Website
3D Interior model
Other related items
Massage oil packaging
Towel
Wellness journal
Tote bag