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MUZIUM LAYANG-LAYANG PASIR GUDANG Redesign Strategy - Coggle Diagram
MUZIUM LAYANG-LAYANG PASIR GUDANG Redesign Strategy
DESIGN OBJECTIVES
simplify the excting logo.
create a consistent visual identity.
CORE MESSAGE
preserve Malaysian kite culture.
celebrate local heritage and tradition
CONCEPT DIRECTIONS
kite shapes and flying movements.
traditional Malaysian culture.
Local heritage and community.
TAGLINE EXPLORATION
explore culture and heritage themes.
create a short and memorable tagline.
LOGO EXPLORATION
sketch kite-inspired logo.
explore wau and geometric shapes.
compare the logo concept
VISUAL LANGUAGE
use colours inspired by traditional kites.
combines traditional and modern styles.
use clear typography.
SUPPORTING GRAPHIC
create patterns inspired by kite shapes.
apply graphics to poster and sourvenirs.
SUSTAINABILITY & TESTING
test the logo in black and white.
cheack readability at small sizes.