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UK FARM AGRO RESORT (REDESIGN STRATEGY) - Coggle Diagram
UK FARM AGRO RESORT (REDESIGN STRATEGY)
DESIGN OBJECTIVES
Make the label design eye catching and modern
Redesign the bottle label to make it more eye catching, stylish, and capable of competing with modern commercial milk brands on retail shelves
Improve typography and packaging hierarchy
Restructure information on the packaging to prevent overcrowding, ensuring a clean, well-organized layout with legible text sizes
CORE MESSAGE
Fresh natural goat milk
The goodness of fresh, highly nutritious pure goat milk straight from the farm.
Wholesome agrotourism experience
A family friendly brand representing natural authenticity and the pristine farm environment in Kluang.
CONCEPT DIRECTIONS
Modern Premium Eco-Dairy
Combining modern and premium aesthetics to attract younger consumers and the retail supermarket market.
Wholesome Farm Freshness
Emphasizing natural farm elements, fresh green pastures, and the pure nature of milk.
Heritage & Family Tradition
Highlighting UK Farm's identity as a leading edutourism destination and goat milk producer in Johor.
LOGO EXPLORATION
Sketch symbols and lettering
Sketching iconic goat silhouettes combined with minimalist farm/leaf lines and modern lettering.
Compare three concept directions
Comparing 3 design options: Minimalist Line Art, Modern Badge or Emblem, and Playful FamilyFriendly Icon.
TAGLINE EXPLORATION
Explore freshness and family themes
Exploring themes of natural freshness, family wellness, and farm-to-table authenticity
Write original tagline options
"Freshness Straight from the Farm"
"Pure Goodness, Every Day"
"Nourishing Families, Naturally"
VISUAL LANGUAGE
Fresh pasture green and rich cream white
Using fresh pasture green tones (pastel/deep green) and premium cream white to replace the current plain/dull color scheme.
Clear lettering with a friendly feel
Rounded, friendly sans-serif typography with a clear visual hierarchy for nutritional information.
SUPPORTING GRAPHICS
Patterns inspired by milk splashes and farm landscapes
Abstract visual patterns based on rolling hills or farms, milk splashes, or flavor ingredient illustrations
Match the logo's visual style
Integrating interactive graphic elements such as QR Codes (linking to farm storytelling / milking videos) and modern nutrition icons on the bottle label.
SUSTAINABILITY & TESTING
Test a one-colour version
Ensuring the new logo remains clear and recognizable even when printed in a single color (monochrome) version on bottle caps or outer packaging boxes.
Check clarity at small sizes
Testing the legibility of the logo, flavor icons, and ingredient details on smaller bottle sizes (e.g., 250ml).
Create reusable layout templates
Developing consistent label layout templates across various flavors (Original, Chocolate, Dates,) and dairy derivative products like ice cream or yogurt.