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GREENFEED BRAINSTORMING 2 - Coggle Diagram
GREENFEED BRAINSTORMING 2
DESIGN OBJECTIVES
Improve packaging layout and readability
Create a consistent brand identity across all materials
Simplify and modernise the existing logo
TAGLINE EXPLORATION
Develop original tagline options
" Nourish Growth, Naturally "
Explore growth, nature and sustainability themes
VISUAL LANGUAGE
Clean typography with a natural and professional feel
Consistent visual style across packaging and promotional materials
Forest green, fresh green and earthy beige
LOGO EXPLORATION
Compore three logo concept directions
Test clear typography and logo scalability
Explored leaf, seed and plant growth symbols
CONCEPT DIRECTIONS
Scientific adriculture concept showing plant nutrition
Nature insspired concept using leaves and soil
Premium eco friendly concept with a clean modern look
SUSTAINABILITY & TESTING
Test logo visibility and readability at small sizes -
Create reusable layouts for different fertilizer product
Explore recyclable packaging options
CORE MESSAGE
Effective plant nutrition for better growth
Supporting sustainable and greener agriculture
Healthy plants and fertile soil
SUPPORTING GRAPHICS
Soil textures and agricultural inspired elements
Match graphics with the logo and packaging
Leaf patterns and plant growth illustrions