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BCG MATRIX, NEW PRODUCT DEVELOPMENT …
BCG MATRIX
Stars
Question Marks
Cash Cows
Dogs
NEW PRODUCT DEVELOPMENT PROCESS
Idea Generation
Idea Screening
Concept Development & testing
Market Analysis
Product Development
Test Marketing
Commercialization
Post-launch Review
ANSOFF MATRIX
Market Penetration
Product Development
Market Development
Diversification
PRODUCT LIFECYLE
Introduction
Growth
Maturity
Decline