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Digital Marketing, font size is 15 btw, In February 2025 Superdry…
Digital Marketing
I have to be a Digital Marketing Consultant for one of four brands: Superdry, Sketchers, Hecate or Pinion Bike Gear Technologies.
I have chosen Superdry.
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Founded in 2003 by Julian Dunkerton, James Holder & Theo Karpathios
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Gained popularity due to its: American vintage style, Japanese inspired graphics and British Tailoring.
David Beckham, Leonardo DiCaprio, Kate Winslet
Superdry's Website
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Based off Semrush: Superdry's website has an estimated 1.45-1.5 million monthly visits (May-June 2026)
According to Grips Intelligence Superdry's conversion rate is 2-3% (typical range for fashion e-commerce)
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15% growth in overall return on advertising spending
320% growth in Meta advertising despite spending 9.5% less
275% growth in TikTok advertising alongside a 47% increase in investment.
Superdry's Social Media
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Instagram
Promotes clothing collections through campaigns, reels and influencer partnerships.
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Facebook
Supports paid advertising, product promotion and retargeting.
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Consumer Digital Habits
The main digital habits for Superdry would be discovering trends through social media for example: Superdry generated "Get Ready With Me" content as a way to reach new customers, particularly women.
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Using reviews, product images and looking for discounts.
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In February 2025 Superdry redesigned e-commerce websites across 19 regional markets using personalized product sorting to make browsing more relevant to individual shoppers.
A March 2025 YouGov survey of 1000 UK adults found that 47% of social media shoppers had purchased items through social platforms
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