Please enable JavaScript.
Coggle requires JavaScript to display documents.
McDonald's_Golden_Arches.svg - Coggle Diagram
Symmetrical shape
Creates balance and makes the logo look organized.
Gives customers a sense of visual order and consistency.
Yellow/gold color
Makes the logo bright and noticeable.
Helps customers spot McDonald’s signs and packaging in busy surroundings.
Golden Arches (M)
The main symbol that identifies McDonald’s.
Allows customers to identify McDonald’s even when the brand name is not written.
Rounded edges
Make the logo look softer and more approachable.
Give the logo a softer appearance, making it feel less harsh or formal.
Simple geometric form
Makes the logo easy to recognize and remember.
Makes the logo easy for customers to remember after seeing it.
Curved lines
Give the arches a smooth and friendly appearance.
Make the logo feel welcoming and approachable to customers.
Proportions of the arches
Keep the two arches visually balanced and recognizable.
Keeps the logo visually balanced, even when displayed in different sizes.
Negative space
The space between the arches keeps the symbol clear.
Helps customers distinguish the two arches as one clear symbol.
