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Purposes - Coggle Diagram
Purposes
Production Research
SURVEYS & QUESTIONNAIRES:
asking people structured questions
INTERVIEWS:
one-to-one conversations for detailed insights
FOCUS GROUPS:
small group discussions to explore opinions
OBSERVATION:
watching behaviours
EXPERIMENTS:
trying out a concept or prototype
Market Research
AUDIENCE INSIGHTS:
age
gender
lifestyle
interests
viewing habits
COMPETITOR ANALYSIS:
what similar media products exist?
how successful are they?
what can be done differently?
INDUSTRY TRENDS:
tracking changes in platforms
technology
audience behaviour
ADVERTISING POTENTIAL:
what brands or advertisers are investing in
how much audiences are worth
what content is most profitable
DISTRIBUTION AND PLATFORMS:
where audiences are most active
best ways to reach them
Audience Research
WHO THEY ARE:
age
gender
location
income
education
cultural background
WHAT THEY LIKE:
interests
genres
themes
formats
platforms
HOW THEY BEHAVE:
viewing habits
engagement levels
feedback
buying patterns
WHY:
motivations
emotional connections
social influences