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:!: PICK IT UP :!: :loud_sound: image :loud_sound:, DAILY AVERAGE, 3, 90,…

- - - - Of the 122 pickups in a day, Instagram is, on average, 20% of those; meaning, on any given day, I pick up my phone and open Instagram 25 times.
        
        Why so much?
        
        Notifications
        
        On average I get around 5 Instagram notifications a day...and being honest most of these are just from my best friend, Odin. A reel here, a reel there, a funny message. Well they incentives pickup, and facilitate it at times, it is not the primary draw toward the app.
        
        How it compares to OTHER apps
        
        Messages
        
        Outlook
        
        Google Calendar
        
        WhatsApp
        
        For somebody like me at least, the reason I pickup my phone and go on Instagram isn't because I have something to respond to or a post to make or a comment to send. Notifications play a minimal part in how I use and engage with the app day to day.
        
        Personal/Identity
        
        Profile
        
        My profile is pretty...blank. I have a profile picture and I am tagged in a bunch of stuff, but curating and customizing my profile isn't something I tend much to, other than occasional story posts. Needless to say it isn't a big part of how or why I engage so much with the app
        
        Social Networks
        
        Social media is...well social, Instagram is a big part of that as it connects with a lot of other people who are my peers in a lot of different fields and which typically form bubbles as far as communities I am engaged with go, so, for count: Residence Life (RA), KODAs, High School, Chapman, here-and-there friends, Family
        
        Content/Engagement
        
        Reels
        
        Admittedly the biggest culprit in why I pickup my phone and flip it straight to Instagram...if there were a separate metric here for how many of these pickups were straight to the scroll, well it would probably be a majority. Reels follows similar a similar format to TikTok or Shorts, but is my scroll of choice among the pickings. Reels obviously sorts you into different kind of bubbles, mine is undoubtedly gym, reading, food, bestfriend engagement, clips, and OC things.
        
        DMs
        
        Not usually the main reason I click on Instagram, but a contributor. More often than not DMs are just ways of sharing and commenting on the reels and stories which are the main draw, attention-getters. However because they make these aspects more social they give even more reason to be on these. Finding and then sending a good reel is a hit of dopamine I would not be able to get alone.
        
        Stories
        
        Probably the second biggest culprit. The idea that I could pickup my phone and check to see if any of my friends are doing something or if I missed anything. The advent of "spams" is a big contributor to this too, stories aren't just shorter/less frictioned post, they have become ways of broadcasting, to a few which always becomes increasingly many, everything a person is up to, doing, going through, thinking, etc. It's strange, really, and hard to describe why I am always gravitated toward checking what my friends are doing, what's going on, admittedly the fatigue gets to me past certain points, for certain people.
        
        Posts
        
        Not much of a reason I go on Instagram, funnily enough posts are probably the material I engage with the least. They are also served the least, likely as the least attention-getting, since they don't leave you wondering "whats next" when a new post goes up maybe once or twice a day.