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Week 2 - Coggle Diagram
Week 2
Vision
Desired future organisational position
Time horizon
3 - 30 years
can change
may prefer not to specify timescale
Envisioned industry environment
External factors can impact industry or market
future trends can be considered
needs may change (public services)
Forecast/direction
Envisioned contextual environment
External
Socio-cultural, economic, political/regulatory, technological, legal, environmental STEEPLE/PESTLE
Goals
SMART
Specific. Measurable. Achievable. Relevant. Time-bound
longer term objectives
smaller objectives to help get to vision
Vision broken down in smaller chunks
Values
culture within organisation
core values run through to staff at all levels
Feelings or behaviours which drive culture
Mission
how organisation intends to get to vision
how "to send" organisation to its desired future position