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PM LIFE CYCLE - Coggle Diagram

- - - - [Ch 01] What a Product Manager Actually Does: The one law, the value equation, and the overarching cycle.
      - [Ch 08] Vision, Mission and Product Strategy: Understanding the core value proposition.
      - [Ch 09] Business Models, Unit Economics and OKRs: Knowing how the product makes money (CAC, CLTV) and Intel's goal-setting system.
    - - [Ch 08] Product Strategy: Understanding positioning and the strategic games competitors are playing.
      - [Ch 06] Generating Solutions (Market segment): Ensuring market research actually holds up against reality.
  - - - [Ch 04] Jobs to Be Done: Defining who is "hiring" this product and writing the exact job statement.
    - - [Ch 02] Product Sense Without the Mystique: Anchoring strictly in the Problem Space before letting the team jump into the Solution Space. The seven steps of product thinking.
    - - [Ch 03] User Research That Changes a Decision: Formulating the seven questions to define exactly what you need to validate with users.
  - - - [Ch 03] User Research That Changes a Decision: Executing the DAMS framework and the rituals that force real customer contact.
      - [Ch 04] The Mom Test: Running an interview that works, ensuring users don't lie to you to be polite.
    - - Synthesizing the raw notes from your Mom Test interviews into clear, actionable themes.
    - - [Ch 05] Personas, Journeys and Empathy Debt: Turning research insights into artefacts (journey maps, personas) that other people on your team can actually act on.
  - - - [Ch 11] Prioritisation: Using ICE, RICE, and the four quadrants to strip away noise and identify the single most critical problem to solve first.
    - - [Ch 06] Generating Solutions: Using the twelve sources of ideas and first principles thinking to ideate in the Solution Space.
    - - [Ch 11] Kano and the MVP: Determining what features are essential vs. delighters, and avoiding the "valley that ends PM careers."
      - [Ch 10] Roadmaps: Choosing between five formats for three audiences, and organizing the sequence people always get wrong.
- - - - [Ch 15] Growth, AARRR and Go-To-Market (Pricing, positioning, and the launch plan)
      - Go-To-Market (GTM) strategy
  - - - [Ch 15] Growth, AARRR and Go-To-Market (The first two 'A's of AARRR: Acquisition and Activation funnels)
      - Activation and onboarding funnels
  - - - [Ch 13] Metrics and Product Analytics (Monitoring live cohorts, funnels, and retention curves)
    - - [Ch 14] Experiments and A/B Testing (Running tests with live users, setting sample sizes and guardrails to optimize the feature)
- - - - Translating the prioritized solution into wireframes, user flows, and mockups.
    - - [Ch 13] Metrics and Product Analytics: Defining the North Star, metric trees, funnels, and cohorts. This is where you measure user response data, mapping out daily engagement metrics and long-term retention loops (similar to evaluating growth levers on visual discovery platforms like Pinterest).
    - - Identifying business risks, usability risks, and technical constraints before writing the final spec.
    - - [Ch 07] The PRD: Compiling everything into a Product Requirement Document—proof that you did the thinking, featuring metrics you can actually defend.
  - - - [Ch 12] Delivery, Agile and Stakeholders (What the manifesto really said, and how to stop the requirements fight with developers while tracking execution)